Due to the increasing rate of spam e-mails, the Federal Trade Commission (FTC) has revealed plans to review the CAN-SPAM Act, the United States Constitution that legislates profit making email messages. In order to protect American consumers from spamming hazards. However, there is another service that not only keeps you protected from spam but also provides you full proof online privacy. It’s none other than VPN services. Therefore, ExpressVPN and NordVPN are the two best VPN services available around the net.
Aims Of The CAN-SPAM Act:
The FTC enacted the Controlling the Assault of Non-Solicited Pornography And Marketing (CAN-SPAM Act) in 2003. The purpose of the act was to classify the demands of email marketing to protect American consumers from spam. For example, the legislation bound email senders to comprise physical address along with email, accurate header and subject line details, and a policy for subscribers to withdraw of forthcoming commercial email messages.
The Need To Review The CAN SPAM Act:
According to, Nick Einstein, VP and principal analyst of email, social, and mobile marketing at The Relevancy Group. The digital outlook has expanded fiercely over the past fifteen years. Hence it’s obvious for the FTC to review CAN-SPAM act. Nevertheless, It continues to reflect the latest standard. So far, it continues to endeavor, users the protection and deliver its purpose.
Difference Between Transactional And Advertising E-mails:
However, the FTC revised the CAN-SPAM Act in 2005. It particularly differentiated transactional messages from advertising e-mails. Companies can send transactional messages or e-mail when the user responds specifically. Currently, it does not need to 0bserve the CAN-SPAM regulation.
In the last couple of years, e-mail communication has ignored the difference between transactional and commercial messages. Einstein considers this is the gray spot that FTC needs to explain further.
Einstein explains, “Confirmation messages, receipts, recall notices, and others are clearly transactional, but some message streams, especially in a B2B context, straddle the line between ‘delivering goods or services as part of a transaction that the recipient already has agreed to’ and following up for marketing purposes,”. “I believe the current definitions make good sense but could be elaborated upon to provide better clarity for brands and marketers.”
FTC Welcoming Feedback:
Furthermore. the FTC is seeking feedback on multiple aspects to the legislation. In fact, FTC is seeking an opinion whether the ‘transactional’ email section should be enhanced or shortened. The consumer can submit their comments online or on paper. However, the FTC would receive the comments till the end of August 2017.
“We too are filing comments and thoughts collected from all our members on the positive and or negative impacts CAN-SPAM has had on the past and today’s email ecosystem,” says Dayman. He is the chairperson of the Email Sender and Provider Coalition, a coalition of email senders, providers, and digital marketers
