How VPNs can help to maximize business continuity

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VPNs can help to maximize business continuity: Remote and mobile workforces have been commonplace for years, but relatively few companies planned for the need to

suddenly support a wholesale switch to an employee base working primarily from home offices. However, the COVID-19 outbreak has led governments and organizations worldwide to institute social distancing and self-quarantine measures.

Also read: Are VPNs legal in Russia? 

It is to ensure the safety and well-being of constituents and employees.

This has resulted in a rapid and wholesale transition to a remote workforce, distant learning, and virtual events for many organizations and significant populations of their employees worldwide.

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Therefore, it is critically important to ensure the performance and availability of remote access infrastructure such as Virtual Private Network (VPN) gateways. Poorly performing network infrastructures can result in lost productivity of remote/home users and decreased revenue and profits.

1) Improve Social Media Marketing

According to different reports, the number of social media users worldwide is about 3.5 billion. That means that no matter what type of business you are in, social media is ideal for reaching a target audience. 

Today, businesses from almost every industry have begun to invest in social media marketing. And why not? It is one of the sure ways to engage with potential customers and build stronger relationships with them.

Most online marketers don’t understand, but a VPN service can play an essential role in making their social media marketing safe and better. Wondering how? Let us find out!

Since social media platforms hold so much information about you and your clients, hackers might access your account and steal your personal information. Luckily, when you connect to a VPN service, you get a higher level of security. As VPN features advanced encryption, hackers won’t be able to steal your clients’ critical information.

Apart from this, VPNs also help you reach the target market on social media. If your client wants you to target the audience in some other country, you can use a VPN service to connect to a server located in that region. It will help you know their potential audience’s interests and preferences and create social media marketing strategies accordingly.

2) Boost Your Local SEO

Similar to social media marketing, VPN technology can also help you with search engine optimization.

If your client’s target audience is based in an entirely different location to the area they are operating in, a VPN service can play a significant role in helping you understand their audience’s requirements. 

Let’s understand it with an example. Suppose your client’s business is based in the United States, but they want to target the Indian market. How would you gain a better understanding of what their potential audience is expecting? Well, this is where a VPN comes into play. 

Using a VPN, you can connect to a server situated in India and make Google believe that you’re actually based in India. This way, you will be able to perform Google searches as a local person would. 

Thus you will be able to adjust your marketing strategies according to the needs of your customers. Moreover, you can keep an eye on local competitors if you don’t have a platform to measure that for you. 

3) Make Your Remote Working Capabilities Better

If you’re an online marketer who has to work from home, cafes, libraries, or public places often, you must invest in a quality VPN service. 

While remote working culture brings many benefits for both employers and employees, it may cause some security risks.

In remote working, you might need to connect to unsecured public WiFi networks many times. These networks can be found on public transport, in hotel lobbies, cafes, and restaurants. 

Some marketers don’t realize, but this convenience of staying connected remotely may have some drawbacks.

In most cases, unsafe public WiFi connections are the culprit for cybersecurity issues. Fortunately, by using a reliable VPN service, you can interact with your clients and access your critical information without fear of being hacked.

Today, most clients who want to build a superior remote marketing team ensure that their team is connected to them through a secure network.  

4) Monitor Your Competitors’ Activity

Tracking competitors is an ideal way to maximize your marketing results.

As an online marketer, you have to keep an eye on your client’s competitors’ activities. Not only does it help you get insight into their marketing strategies but also find backlink opportunities.

Moreover, when you monitor rivals, you get to know about unhappy customers right away.

VPNs allow you to monitor your client’s competitors secretly – they won’t ever know that you’re looking at their websites. You can appear to be connected to an internet protocol address that belongs to some other country in the world. 

5) Anonymous Downloading

The use of torrents has been quite widespread. While they are often used to download copyright content, they have legal purposes as well. For example, you can use them to download open-source software such as LibreOffice, Audacity, Mozilla Firefox, GIMP, etc. 

Digital marketers often need software and tools to cater to the needs of their clients. However, as torrent trackers monitor your downloads, they can gather your essential information. And in some cases, this crucial information could be sold to a third party. 

One of the simplest and most effective solutions to prevent your crucial data falling into the wrong hands is using a torrent via a reputable VPN provider. 

6) Access Geo-Restriction Services and Avoid Censorship

As an online marketer, you have to work beyond geographic barriers sometimes. 

Unfortunately, over the past few years, internet censorship has become more stringent in certain parts of the world. Thankfully, some VPNs beat the Netflix ban and help you access even the geo-restricted content.

With a reputable VPN, you can connect to a server located in a relevant country and access restricted content.

7) Keep Your Private Information Protected

All across the globe, cybercrimes are on the rise. Due to unsecured WiFi or internet connections, hackers can get access to your network system quickly. It is arguably easier for cyber attackers to get their hands on your personal information nowadays.

A VPN is an ideal way to prevent your personal information from cybercriminals who use smart techniques such as military-grade encryption protocols and IP-address masking. 

When you use the internet using VPN, it encrypts your entire web session so that all your data is unreadable to a cyber thief.   

8) Avoid Bandwidth and Data Throttling

A fast internet network is vital for online marketing. Have you ever wondered why your internet speed slows down at a specific time?

Well, in some cases, bandwidth throttling can be the culprit behind it. For those who don’t know, bandwidth throttling slows the available bandwidth, which is done deliberately. 

Now you might be wondering who would benefit from bandwidth throttling? Well, companies between you and your web-based destination may gain benefits from it. For instance, your ISP may obstruct your internet speed during certain times to minimize network congestion. 

This way, they will have to process fewer data at once, which means they won’t need to buy additional equipment to handle traffic surges.

Nevertheless, a VPN can help you come out of this situation. When you choose a VPN, instead of going through a third party ISP, your traffic passes through a private network, which is less congested. And because your traffic passes through a less crowded path, you don’t face bandwidth throttling issues.

Besides bandwidth-throttling, a VPN also helps you prevent data throttling. Since VPNs will encrypt your device’s internet traffic, no one on the network will see what you’re doing. And when your activities are hidden over the internet, your internet service provider won’t be able to learn when to slow down your internet speed.

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