What has changed in VPN services after COVID-19 impact (2020)

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Nothing is more important than protected data such as your complete address, account login details, online banking details, and even the messages that you receive and send out. You can’t have all your personal information out in the open, right? Many people go the extra mile just to protect these data. 

VPNs are the way to go to protect our digital data

In this digital era, our data are stored in our gadgets and computers – all easily accessible in just a swipe of our finger. With that, it is also vulnerable to security hackers, who can easily penetrate an unsecured connection. 

A way to secure your data is through a Virtual Private Network or VPN. It is a private network across a public network that enables the users to send and receive data securely. 

It provides browsers with an inbuilt VPN to make it more secure as well as mentioned in joyofandroid. Encryption – is one of the features that a VPN is very well known for.

And at this time of the pandemic, it has become increasingly popular. As you can see in Google Trends, many people have been searching for it the month that the world was hit by the coronavirus pandemic.

And because of its sudden surge of popularity, many sites have seen this as an opportunity to create marketing content for the best VPNs out there. Using the keyword ‘best VPN’, we have seen that a surge in articles published. 

Also, VPN companies have seen this chance to hype up sales, therefore, spending more on ads for their products. As you can see in the picture below, there was a surge in advertising from these companies. 

As the coronavirus peaked during the end of March/early April, so is the advertising of VPN companies. Because of the impact of the pandemic, we might have to get used to the ‘new normal’, not just with how to live and interact with people (with social distancing), it also changed how we access and use the internet. 

And with that being said, let’s see what has changed in VPN services since the worldwide spread of the COVID-19. 

1. Corporate usage for VPN has increased

Since many have shifted from work-at-home situations, corporations have made sure to protect the company’s data through a VPN service. With working remotely, employees will be using their home internet service, which, let’s be honest, is not entirely secure, to accomplish their work.

But with a VPN, it lets the employees access the corporate network directly and securely. All the important information, message exchanges, and file exchanges are secured in a network that can’t be intercepted by hackers.

It’s no wonder why VPNs are selling like pancakes in this time of the pandemic. Take for example popular VPNs – ExpressVPN, NordVPN, and Surfshark. Because the demand for the service has skyrocketed, each of these VPN companies has its own deals that is very enticing.

Get 70% off NordVPN (drops the price down to $3.49 per month)
(Discount is applied automatically)

But for corporations who have never incorporated VPN yet, there is a guide in buying VPN that you can follow to ensure that you get your money’s worth and most importantly protect and secure company data. 

2. VPN is now used to access News

With the coronavirus wreaking havoc in the entire world, the last thing we can do is get updated with the latest News. And not just any News but legit and official News about the virus.

In this digital era, you can get News from the social media accounts of media outlets or health departments, websites, and many more. 

For example, the official Twitter page of the World Health Organization (WHO) to get the first dibs on the latest COVID-19 news from the experts or CNN’s website for worldwide-scoped news.

However, there are countries wherein access to some of these sites is prohibited. (Will attached stats here on the increase of VPN usage per country)

That’s why many turn to VPN to get up to date News and crucial developments concerning the coronavirus. 

Kape Technologies, the owner of CyberGhost,  ZenMate, and newly acquired PrivateInternetAccess, have recently had a sales update report in response to the pandemic outbreak:

As a result of the restrictions being imposed on movement across the globe in response to the COVID-19 pandemic, and an increase in both remote and home working, Kape has seen increased demand for its products. This has been especially apparent within the Group’s digital privacy division, and in particular, Kape’s VPN offering has experienced increased demand globally but most notably from North America and Europe.

3. Usage of VPN for digital media content has skyrocketed

With almost everyone staying at home, many digital media companies have vamped up their production of content too. Talking about taking advantage of the sudden surge of VPN amidst the coronavirus pandemic.

You will notice how hot the keyword ‘best VPN’ right now. VPN companies do not just put their eggs all in one basket, thus, advertising expenses are not all in putting up ads. 

These companies also make use of blogger outreach service, where they reach out to high-trafficked bloggers and get them to talk about their VPN service. The way people see this: when these trusted sites talk about a certain product it means that it is really worth it. 

It really is a win-win situation. Websites publish high-quality content featuring keywords that are at its peak for months now and VPN companies advertising their services with little to no expense.

4. VPN used for education

With schools on lockdown, teachers and students are forced to adapt to digital learning. In fact, as of mid-April, 191 countries implemented lockdown on schools and universities. And this impacts 1.57 billion students.

Learning should be continuous that’s why classes are still on-going but with a different setting – at home and facing their teacher on their screens. 

With that being said, schools and universities need to protect not only their students but also their resources such as the software and tools used with each of their classes. 

In order to have a virtual setup that is suitable for learning, schools, and universities to implement a platform-independent Internet media for distance learning. And here is where a VPN enters the picture. 

Stay protected – physically and virtually

It is sad to see the whole suffer from a virus that experts have yet to find a vaccine to. Many countries are still on lockdown and stay-at-home orders are in implementation. 

And with that many businesses from different fields have been affected – some have closed down while some peaked. So, in these times, it not just about staying protected physically but virtually!

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