Ever questioned how Facebook makes money? Facebook is a comprehensive platform that renders a lot of entertainment for free. But what precisely is the cost for “free?” As you might know, Facebook is a self-sustained ecosystem of its own. When you wish somebody for their wedding or promotion or when you message a friend to catch up; you make bonds on Facebook. And Facebook knows about these links and utilizes them for its profit. (also see, 5 Facebook Privacy Settings you need to Know)
How Facebook Makes Money
Facebook gets profits from digital adverts. The company makes billions of dollars each quarter. While Google ads are mostly based on keyword associated searches, Facebook adverts are extremely targeted. Facebook has a lot of private data about each user. It permits the sponsors to utilize this data to generate custom demographics and display ads related to each user group. Marketers can formulate custom groups based on characteristics such as political affiliation, religion, and sexual familiarization.
How Facebook Uses Your Profile
When you like any page, it displays up on the news feed of all your friends as an ad. This is an ingenious way to transform your likes into ads. If you communicate with that ad, you will view more of these adverts. When you append a significant life event on Facebook such as getting engaged or espoused, you’ll get targeted adverts such as those about wedding products or honeymoon packages. Thus primarily, depending on your lifestyle, you’ll see adverts that relate to you.(also read, How Can I Access Facebook On iPhone In China)
Not Interacting At All?
Even if you don’t share, like or comment on any adverts or pages; your profile still contains plenty of data about you; like your location and age. Consolidate this with information from your friends, and Facebook will comprehend a lot about you. So no matter how much inactive you strive to be, you will still get moderately specific ads on Facebook.
How To Stay Hidden
You can modify your ad preferences on Facebook. Click here to go to Advert Preferences. You can give Facebook with more data about your likes and dislikes or opt out of some of the ad services. However, Facebook will still accumulate your data.
Another thing you can do to protect your data is always logging out of Facebook after using it. If you let it open while you keep browsing other things on your browser, it can retain your browsing data for its own interest.
When you use a new service; it usually gives you a choice to log in using Facebook. Many users opt for this option because it is easier and takes several clicks. However, when you use Facebook to sign into different services, Facebook takes your information. So whenever you register for another service; be sure to perform the steps manually. This might take a few seconds more but will keep your data hidden from Facebook.(
Wrap Up -How Facebook Makes Money
The preponderance of websites you visit is there to gain money. Some do it by proposing premium services that you require to pay for while other such as edge providers like Google and Facebook offer their services for ‘free.’ In return, you’re substantially giving away your private information, readily in most cases, which Facebook then markets to advertisers.(also check, Be Alert Of Top OS Virus Spreading Through Facebook Messenger)
